Start with scope, not a magic number
An explainer video budget changes with runtime, visual complexity, research, voice, music, number of formats and review rounds. A clear brief is more useful than a one-size-fits-all price.
The biggest cost drivers
Original character animation usually takes more production time than a restrained motion-graphics approach. Script support, specialist review, language versions and a compressed schedule can also change the scope.
How to request a useful estimate
Share the audience, intended channel, target runtime, deadline, examples you like and any existing script or brand system. A budget range helps the studio propose the right creative route.
A useful next step
Before commissioning the work, write down the one thing the audience should understand or do differently. That sentence gives the creative conversation somewhere honest to begin.